Category: Marketing

Products are a great way to supplement your service revenue. In fact, they often boast a higher profit margin than those very services. As product sales are not restricted by the stylists’ time, they provide a window of opportunity to increase every customer’s transaction value. Imagine if each client spends an extra $5 per appointment.… Continue reading How to Increase Salon & Spa Retail Sales

It probably comes as no surprise that the winter holidays are the greatest spending season of the year. The National Retail Federation (NRF) totaled the 2016 winter holiday spending at over $658 billion, nearly ten times greater than the second-ranked Back to School season and almost thirty times more than the third-place Mother’s Day! Over the… Continue reading How to Prepare for the Holiday Season

What’s your number one source of new clients? For many salons, spas, and barber shops, the majority of customers come as a result of others–through online reviews and word-of-mouth referrals. Your existing customers are not only the primary source; they are also the most cost-effective. Despite this, some salons and spas are still hesitant to ask for reviews. Sure, there… Continue reading Top Tips for Managing Salon & Spa Reviews

Summer may just have begun but it’s already time to plan out your Back to School promotions. This time of year is great for attracting new clients and turning them into loyal clients! Back to School (or Back to College) is the second-highest spending period of the year, according to the National Retail Foundation. While… Continue reading Salon & Spa Marketing for Back to School

Email marketing is the most cost-effective channel to reach your existing clients. While social media gets a lot of attention, a very small portion (2%) of your followers will ever see your post unless you pay to boost it. Meanwhile, sending an email will reach over 90% of your audiences’ inboxes.* As with all marketing… Continue reading Creating an Email Campaign in 6 Steps

Sale! Free! Discount! When hearing “promotion,” those three words may have popped into your mind first. For some salons and spas, the thought of ever offering a discount is unimaginable. Meanwhile, some other businesses jump to offering discounts whenever their schedule is quieter than usual or when they need to increase their cash flow. However, there needs to… Continue reading 5 Ways to Promote Your Salon Services

The male grooming industry has been growing in recent years. Rather than going to a small neighborhood barbershop for a quick haircut and shave, more men are opting for upscale barbershop and salon experiences with manicures and facials. And it’s no different for spas as men now comprise 47% of all spa-goers*. Regardless of the services you… Continue reading 4 Father’s Day Marketing Tips for Salons & Spas

Weddings present amazing opportunities to grow your salon business! Along with the chance to capture the hearts and loyalty of the bride, the groom (if you have services for men as well), and the rest of the bridal party, you also get to showcase your work to hundreds of their friends and family. Bridal Lookbook Do… Continue reading Grow Your Hair Salon This Wedding Season

Mother’s Day has the potential to add a significant amount of revenue to your bottom line. According to the National Retail Federation, families planned to spend over $1.6 billion on personal services (e.g. spa days) for Mother’s Day in 2016. Make the most of this time of year by creating some Mother’s Day specials. Once… Continue reading Mother’s Day Marketing Tips and Images

The second Sunday of May is a significant date on the calendar every year, and deservedly so. While moms deserve a big thank you and hug every day, Mother’s Day is the one day each year to really go the extra mile for them. The statistics prove this as well. Although trailing far behind Christmas and the Back to… Continue reading Growing Your Salon Clientele on Mother’s Day

The salon & spa industry is constantly growing. The United States Department of Labor predicts that the number of barbers, hairdressers, and cosmetologists will grow 10% by 2024. As competition continues to grow, it is vital to stay ahead, or at least keep up, with industry trends. Social Proof It should come as no surprise that people… Continue reading Marketing & Technology Trends for the Salon Industry

We recently mentioned that Valentine’s Day was the 4th highest spending event of the year. Just two spots behind, squeezing in between Easter and Father’s Day, is the Super Bowl. Sure, much of the spending may be on travel to the championship game, food for game day parties, and NFL merchandise. However, there certainly are opportunities for… Continue reading Salons & the Super Bowl: Building Your Brand

Valentine’s Day is the 4th highest spending season of the year, according to the National Retail Federation, behind Christmas, Back to School, and Mother’s Day. With people willing to spend, how can your salon or spa capitalize on this season? Get Clients Thinking About Valentine’s Day Early While it’s still about a month away, the… Continue reading Valentine’s Day Marketing for Salons & Spas

Many salon owners wait as long as possible before raising prices because they worry about losing clients. While this is a legitimate concern, it should not prevent you from taking the necessary actions to make your business sustainable and successful. By following a few best practices, you can retain nearly all of your clients and even… Continue reading 7 Tips for Retaining Clients after a Price Increase

The busiest season for salons and spas typically consist of the weeks leading up to Christmas. The appointment calendar is fully booked, with more clients hoping for time slots to free up. With all this demand, there doesn’t seem to be any reason to offer clients a deal. However, promotions around the winter holidays can play an important… Continue reading 4 Christmas Specials to Increase January Sales

Whether it’s a branded advertisement, a quick glance at your salon design, or a comment from a friend, first impressions have a significant influence on a person’s behavior. However, recent interactions can be just as important, if not more. The recency effect explains that when people are asked to recall a series, they tend to… Continue reading How to Make a Lasting Impression

Branding is all about how you present yourself to the world: clients, employees, suppliers, and anyone who might influence potential customers. Through your salon’s brand and marketing, you can guide people’s perceptions of your business and influence their decision to visit your salon. Messaging As you develop or evolve your brand, the first step is to determine your… Continue reading Tips for Building Your Salon Brand

Whether you are serving a longtime client or a first-time visitor, it’s vital to rebook them as early as possible to encourage retention. It will keep your appointment schedule full without having to chase down customers, and it will also increase your clients’ frequency of visit. By bringing them in every 4 weeks instead of every 5 weeks (for example),… Continue reading 6 Tips to Rebook More Salon Clients

The quick and effective way to grow your business is to improve client retention! Almost every company finds that it is cheaper to retain a client than to attract a new one. You already have their attention; take the opportunity to wow them! Encourage them to visit your salon or spa more frequently and to spend… Continue reading Customer Retention Strategies to Increase Profit

Men are becoming increasingly concerned about their appearance. In fact, a recent study by Chapman University found that appearance is a greater predictor of life satisfaction for men than women. This trend is further evidenced as Google reported that, in 2015, there were 6% more searches relating to men’s hair than to women’s hair. The global male grooming industry is… Continue reading Building Your Salon’s Male Clientele

Mother’s Day is just around the corner. Soon, teenage/adult children and dads (on behalf of younger kids) will be on the search for the ideal Mother’s Day gifts. What type of offers will get more clients in your salon or spa? 1. Rest and Relaxation Some moms just want a day of peace and relaxation… Continue reading 5 Ideas for Mother’s Day Specials

Implement some out-of-the-box strategies to raise brand awareness, attract new clients, and excite existing customers. Just remember your brand and target market and ensure everything you do aligns with them. Welcome to the Neighborhood Say hi to new and existing neighbors! Drop off a brochure or coupon at nearby houses. Contact real estate agents or… Continue reading Creative Marketing Ideas for Salons & Spas

Fill your appointment book and increase sales this Valentine’s Day! Take advantage of this time of year to attract new customers and to encourage existing clients to rebook! Repurpose Remaining Christmas Stock If you have leftover stocking stuffers from Christmas, try to clear it up sooner rather than later! Convince clients to purchase them as… Continue reading 9 Marketing Ideas for Valentine’s Day

Targeting Students Students will be heading back to school in just a few weeks, so now is a great time to catch their attention! They may want to be pampered with one last spa day before the summer is over. Perhaps they want a fresh look for the new school year. Or they may want… Continue reading Marketing Tips for Back to School