When it comes to marketing, one of the biggest challenges is to get your audience to take action. How can you influence them to book an appointment, to purchase more retail products, or to refer a friend? Simply by using SMS as a method to contact customers, part of the problem is solved as nearly all recipients… Continue reading 12 Best Practices for Texting Your Clients
Category: Add-Ons
4 Salon Gift Card Promotions to Boost Sales
Gift cards provide amazing opportunities to build brand awareness, encourage client loyalty, and win back customers. Take a look at a few ways to utilize them in growing your salon and spa business. Build Brand Awareness Method: Offer an incentive for gift card purchases Primary target: Potential clients and their significant others Communication: Targeted Facebook advertising, cross promotions Often, the greatest challenge for… Continue reading 4 Salon Gift Card Promotions to Boost Sales
Grow Your Business with Text Messages
With so many marketing channels like websites, business directories, social media, email, newspapers, radio and direct mail, the last thing you want to do is to add more work. However, marketing via text messages is a proven method to increase client satisfaction and engagement while requiring minimal time and effort. Why Send Text Messages? There are… Continue reading Grow Your Business with Text Messages
Increase Sales with Text Messages
Text, or SMS, messages have the potential to play an important role in your salon or spa business. Text messages have a 98% open rate, with the majority of the recipients reading it within three minutes! Take advantage of text messages in these four methods to increase your revenue: Remind Clients to Book Appointments Your… Continue reading Increase Sales with Text Messages
5 Ways to Increase Gift Card Sales
Gift card sales have been rising over the last several years as consumers appreciate the convenience and want to give recipients the flexibility to choose their gift. Last winter, 80% of consumers expressed their intention to purchase at least one gift card and 25% planned to buy 5 or more. But how do you entice… Continue reading 5 Ways to Increase Gift Card Sales
4 Reasons Why You Should Sell Gift Cards
The winter holidays are less than four months away, so now is the time to stock up on gift cards! If you don’t already use gift cards at your salon or spa, here are a few reasons you should start! Attract New Customers Gift card recipients may not have heard of, or considered, your business. With… Continue reading 4 Reasons Why You Should Sell Gift Cards
SMS Marketing and Confirmations
SMS, or simply referred to as text messaging, is one of the most effective ways to reach busy people. A short and concise message takes seconds to read and can generate a quick response, whereas traditional means of marketing communications (e.g. emails and newspaper advertisements) take a great deal of time to organize and can… Continue reading SMS Marketing and Confirmations