Tag: business tips

The Secret to Successful Retailing

Selling retail products can be the toughest and most disliked part of working in a salon or spa. Some employees push products into clients’ faces, simply trying to reach a quota or to earn commission. Meanwhile, other staff members don’t even offer items because they are worried about being rejected or about scaring away customers. Attitude The… Continue reading The Secret to Successful Retailing

7 Ideas to Appreciate Your Employees

Employees and coworkers are often like a second family. After all, these are the people you probably spend the most time with, sometimes more than your actual family! With Thanksgiving just a couple weeks away and the Christmas season around the corner, remember to show your gratitude to your employees and reward their hard work!… Continue reading 7 Ideas to Appreciate Your Employees

Managing Employee Vacation Requests

Employee vacation requests can provide a challenging situation for salon or spa managers. From an employer-employee perspective, there are several factors to consider like staff morale, retention, and equality. Add in client appointments that have already been booked, and it can get complicated. Tips for Managing Vacation Requests 1. Set a vacation policy and ensure… Continue reading Managing Employee Vacation Requests

Client Loyalty: Series of Services

When booking a standing appointment or completing a sale, encourage clients to purchase a series of services. Reward them for committing to your salon or spa. As an example, you can give clients a free massage when they purchase six sessions. As a benefit to you, it provides guaranteed revenue for your business. Find out how… Continue reading Client Loyalty: Series of Services

5 Ways to Increase Gift Card Sales

Gift card sales have been rising over the last several years as consumers appreciate the convenience and want to give recipients the flexibility to choose their gift. Last winter, 80% of consumers expressed their intention to purchase at least one gift card and 25% planned to buy 5 or more. But how do you entice… Continue reading 5 Ways to Increase Gift Card Sales

Cross Promoting Your Salon or Spa

Looking to grow your client base? A great and inexpensive method is to partner with another business. What are the Benefits? Cross promotions will raise awareness of your business in a positive manner. Every business has built a trusting relationship with their loyal customers. When they refer those customers to your salon or spa, they… Continue reading Cross Promoting Your Salon or Spa

Back to School: New Year, New Routine

Summer is just about over. Kids will be going back to school soon and adults are getting ready for business to pick up again in the fall. Change is just around the corner, and new routines will need to be established. Create standing appointments to help your clients build their routine. Standing appointments occur when you reserve a… Continue reading Back to School: New Year, New Routine

5 Marketing Tips for Your Salon or Spa

Grow your salon or spa business by building customer loyalty and increasing your client base. Measure Client Satisfaction Confirm that your current clients are delighted with your services, products, and prices. There is no point to draw in new customers if their needs won’t be met. A disappointed customer may add revenue once, but a… Continue reading 5 Marketing Tips for Your Salon or Spa