Tag: marketing

The Secret to Successful Retailing

Selling retail products can be the toughest and most disliked part of working in a salon or spa. Some employees push products into clients’ faces, simply trying to reach a quota or to earn commission. Meanwhile, other staff members don’t even offer items because they are worried about being rejected or about scaring away customers. Attitude The… Continue reading The Secret to Successful Retailing

Retailing and Inventory Management with Insight

Selling and managing products is an afterthought for some salons and spas, however it can sometimes be more profitable than the services. Simplify the retail process by using Insight Salon & Spa Software. Product Information Through Insight’s Products module, easily manage any product information and even upload a picture of it. Edit prices and costs,… Continue reading Retailing and Inventory Management with Insight

Client Loyalty: Series of Services

When booking a standing appointment or completing a sale, encourage clients to purchase a series of services. Reward them for committing to your salon or spa. As an example, you can give clients a free massage when they purchase six sessions. As a benefit to you, it provides guaranteed revenue for your business. Find out how… Continue reading Client Loyalty: Series of Services

5 Ways to Increase Gift Card Sales

Gift card sales have been rising over the last several years as consumers appreciate the convenience and want to give recipients the flexibility to choose their gift. Last winter, 80% of consumers expressed their intention to purchase at least one gift card and 25% planned to buy 5 or more. But how do you entice… Continue reading 5 Ways to Increase Gift Card Sales

Cross Promoting Your Salon or Spa

Looking to grow your client base? A great and inexpensive method is to partner with another business. What are the Benefits? Cross promotions will raise awareness of your business in a positive manner. Every business has built a trusting relationship with their loyal customers. When they refer those customers to your salon or spa, they… Continue reading Cross Promoting Your Salon or Spa

Save Time & Make Money with Insight

Money doesn’t grow on trees. You need to invest time and money in order for your salon to thrive. But be wise with how you spend your limited time. Focus more on improving the client experience, and reduce the effort required to manage the business. Maximize your efficiency today! Take a glimpse at a few… Continue reading Save Time & Make Money with Insight

5 Marketing Tips for Your Salon or Spa

Grow your salon or spa business by building customer loyalty and increasing your client base. Measure Client Satisfaction Confirm that your current clients are delighted with your services, products, and prices. There is no point to draw in new customers if their needs won’t be met. A disappointed customer may add revenue once, but a… Continue reading 5 Marketing Tips for Your Salon or Spa