4 Salon Gift Card Promotions to Boost Sales

Gift cards provide amazing opportunities to build brand awareness, encourage client loyalty, and win back customers. Take a look at a few ways to utilize them in growing your salon and spa business. Build Brand Awareness Method: Offer an incentive for gift card purchases Primary target: Potential clients and their significant others Communication: Targeted Facebook advertising, cross promotions Often, the greatest challenge for… Continue reading 4 Salon Gift Card Promotions to Boost Sales

5 Ways to Increase Gift Card Sales

Gift card sales have been rising over the last several years as consumers appreciate the convenience and want to give recipients the flexibility to choose their gift. Last winter, 80% of consumers expressed their intention to purchase at least one gift card and 25% planned to buy 5 or more. But how do you entice… Continue reading 5 Ways to Increase Gift Card Sales